A Kerala Culture #Fail @Technopark


Techno park, the largest IT park in India. I’m a software engineer working in this green and serene campus. During my early days, one thing that i couldn’t resist but take notice (it happens frequently) is the rubbish done by a company to welcome its clients in the name of Kerala Culture. To be able to point out such a thing I must possess a decent knowledge on Kerala culture. Being from a place known as the cultural capital of Kerala, somewhat gives me the privilege.

Speaking of the welcome ceremony, there will be an elephant so skinny that it can be tied along with the cattle (“yes, that old Malayalam saying”). Besides that, the drummers who perform the “melam?” don’t seem to know what they are doing. I never heard something like that in my place. Something worse than “Shinkari melam” which itself is not considered as a classical form of art. It sounded to me like a combination of dappankutthu and the beats for Pulikkali.

I enjoy various traditional percussion ensembles like “Pacharimelam”, “Pandi Melam”, “Thayambaka” “Panchavadyam” in all its authenticity and to see something foul being served in the name of Kerala Culture felt like an insult.

However, the idea of traditional welcome looks so refreshing when done appropriately in a client perspective. No resorts in here seem to offer such a welcome ceremony. Given the first impression that makes them feel special, it can eventually get some business! But I don’t really like the idea of companies going to any extent to win a business especially in the wrong direction. In my opinion, they should be showcasing their capability instead.

I started this post as a draft 3 years ago. It is sad that it is still continued the way it is.